Why Corporations Need To Give More Than Cash

The earthquake in Haiti has sparked a remarkable global outpouring of generosity. (..) We have assigned logistics experts to study the disaster relief supply chain and have sent UPSers to Indonesia, Chad, Honduras, Haiti, Thailand and China. It's part of our $9 million pledge to help relief organizations respond better to global emergencies. That pledge - which we just boosted by another $1 million specifically for Haiti relief - also includes in-kind transportation and support for the American Red Cross, CARE, UNICEF and the World Food Programme.